Food Industry Trends That Might Surprise You

The COVID-19 pandemic prompted many U.S. consumers to sharpen their focus on their overall health, wellbeing, and weight management goals. Amid widespread concerns about illness, consumers became increasingly interested in foods they perceived to be healthier.

These are some specific food industry trends:-

Keto and Paleo Foods

While spending more time at home during COVID-19, some consumers became more concerned about their growing waistlines and were increasingly interested in low-carb diets such as keto and paleo. Due to strong consumer interest in these diets, the demand for keto and paleo food and beverage products is expected to rise through 2026.

About 20% of consumers report following the keto diet at least sometimes, Only 5% of consumers report following this trendy diet most of the time, but a significant number of consumers buy keto products and try to follow the diet on an occasional basis.

Allergy-Friendly Foods

Consumer awareness of food allergies, intolerances, and sensitivities also grew during the COVID-19 pandemic as people paid closer attention to their health and personal wellbeing.

Allergy friendly foods are “free from” certain allergen ingredients such as eggs, milk, peanuts, shellfish, soybeans, tree nuts, and wheat/gluten.

Guilt-Free Snacks

Another related trend that gained momentum during the pandemic is better-for-you snacks, which ballooned to $39 billion in 2020. According to Packaged Facts, 31% of consumers report increasing their snacking activity because of the pandemic. At the same time, many consumers gravitated to more healthy foods to help ward off illness.

Better-for-you snacks are designed to help satisfy the need for indulgence and great taste, while also catering to specific diets and clean-label preferences, so people feel more inclined to indulge. Better-for-you snacks may be low carb, high protein, low/no sugar, lower fat, plant-based, clean label, whole grain, natural, heart healthy, or smaller portion sizes.

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