3 Ways to Identify New Market Opportunities

From supply chain bottlenecks to inflationary pressures, businesses across industries continue to grapple with a world defined by relentless change. In this unstable market landscape, business-as-usual approaches are nowhere near sufficient for survival or long-term success.

strategies to help you pinpoint new market opportunities for your business.

1. Look for shifts in customer behavior

Consumer goods and food companies use this strategy frequently to create new product lines. To find ideas, you can start by scanning the internet and social media pages for people talking about “hacks” for your product, or creatively improvising to use your product in a new way.

2. Consider where waste exists

Sustainability is now a core concern to most demographics, including your customers. Can you innovate to reduce waste in production, transportation, packaging, or at end-of-life? Can you make your (or someone else’s) product last longer? Can you make it modular so that broken or worn pieces can be easily replaced?

3. Investigate the pain points

Understanding pain points is an obvious starting point for most businesses, but these gaps must be addressed because they can give your competitors a welcome edge.

The COVID-19 pandemic and all the changes that entailed has caused a great re-thinking of so many things we did before. Take advantage of these changes that started so many movements, shot others forward, and nipped others in the bud. One of the gifts the pandemic presented to businesses is the chance to find new opportunities and new markets in old places.

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